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Apple revives its sales in China with 2.5 million shipments in March

Apple revives its sales in China with 2.5 million shipments in March

According to a recently published government data, Apple Inc shipped around 2.5 million iPhones in China in March, a slight rebound after one of its worst months due to the COVID-19 pandemic in the country ever.

Finally, the deadly coronavirus is subsiding in China and the smartphone companies are hoping for a strong recovery in demand in the country.

According to data from the China Academy of Information and Communications Technology (CAICT), the total mobile phone shipments in China recorded 21 million units in March.

The increase in shipments is more than a three-fold increase from February, yet still down roughly 20 percent compared with March 2019.

Most of the Chinese retailers resumed operations by early March, brick-and-mortar outlets reopened and e-commerce logistics are getting back in gear. The tough containment measures brought much of the economy to a standstill in the first two months of this year.

In February, Apple shipped around 500,000 phones in China, according to the CAICT.

The smartphone makers are now hoping that sales in China can cover the revenue declines in overseas markets in the coming months.

Several Chinese online retailers earlier this month slashed prices on iPhone 11 models. This is a strategy by Apple to spur demand by letting third-party sellers in China offer discounts.

The company will announce its quarterly earnings results on April 30.

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