iPhone XR became the top-selling smartphone globally in the third quarter of 2019, acquiring 3 percent market share, Counterpoint Research said on Tuesday.

In fact, after the launch quarter in September 2018, iPhone XR has been the top-selling model globally in every quarter since Q4 2018, said Counterpoint. The iPhone XR alone contributed to over one-quarter of the total Apple sales during the quarter, making it the best-selling model for Apple across all regions.

“Apple also adjusted the price of the iPhone XR ₹ 44,900 in China and several other markets like India, which helped keep demand strong during the quarter,” said Varun Mishra, Research Analyst at Counterpoint Research.

The iPhone 11₹ 64,900 also made its debut in the top 10 within the launch quarter.

Samsung had three models in the top 10, all from the A-series.

Samsung discontinued its J series and brought the A series to lower price segments.

The new devices came with competing specs and design features, affordable prices and Samsung’s strong brand perception (especially in the mid-segment) which provided an excellent value proposition to consumers, said the report.


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