According to a new report on Friday, the overall leading mobile phone company in India in the second quarter of this year, Xiaomi, has been dethroned by the South Korean major Samsung. With a market share of 24 per cent, Samsung led the overall mobile phone market followed by Xiaomi and Vivo, said IDC India.
Despite a strong YoY decline of (-48.5 per cent) in the second quarter to 4.8 million units, Samsung surpassed Vivo for the second slot in the smartphone segment only. Among the nation’s top five shipped models was the Galaxy M21 and most of the online exclusive Galaxy M series was opened to offline channels with a higher price. With a share of 22.8 per cent, Samsung stood in second place in the online channel and was also the leader in the offline channel with 29.1 per cent share in 2020.
According to the IDC report, the brand partnered with Benow and Facebook so that the offline retailers could start sales using digital platforms, thus adhering to social distancing norms.
In the second quarter, the four out of the top five models were Xiaomi models, accounting for 21.8 per cent share. The models are the Redmi Note 8A Dual, Note 8, Note 9 Pro, and Redmi 8. To create an omnichannel experience for partners, Xiaomi launched its Mi Commerce solution and with 42.3% share in 2Q20 it also continued its dominance in the online channel, said the IDC.