The new device of OnePlus will be revealed on March 23. The confirmation comes from the company itself and specifies the unveiling of its 9 series flagships will start at 7:30 PM IST. The launch will mark the first OnePlus phone collaborated with iconic Swedish photography brand Hasselblad.

The new collaboration is fixed for the next 3 years with OnePlus committing $150 million in R&D to help take its camera game to the next level for the years to come. The joint venture has resulted in the development of the Hasselblad Camera for Mobile for the OnePlus 9 series. The system includes the Natural Color Calibration with Hasselblad which aims to preserve color accuracy and the natural look of colors in shots from the OnePlus 9 series.

OnePlus has always prioritized a premium user experience over everything else. Beginning in 2021, we are making a concerted effort to significantly improve the smartphone camera experience for our users, with the expertise of a truly legendary partner in Hasselblad.” – Pete Lau (OnePlus Founder/CEO)

The Hasselblad Pro Mode aims to trickle down the Swedish camera maker’s sensor calibration prowess to the smartphone world for more accurate colors and images. The Pro Mode interface will be based on Hasselblad’s image processing software for professional-level controls.

Some of the mentioned tweaks include ISO adjustment, white balance, exposure, and focus adjustments. The OnePlus 9 series will support a 12-bit RAW format for more true-to-life colors and dynamic range.

With OnePlus’ top-of-the-line hardware and computational photography and Hasselblad’s rich aesthetic knowledge in traditional photography, I am confident that the OnePlus 9 Series will be a major leap forward in our ability to deliver a premium, flagship camera.” – Jon Diele (Hasselblad VP)

OnePlus also disclosed it will fund and develop four R&D imaging labs in the US and Japan. In addition, the OnePlus 9 series will debut a custom Sony IMX 789 sensor with dual native ISO, full-pixel omnidirectional focusing, real-time HDR video shooting, and [email protected] video capture. The OnePlus 9 series will also bring a freeform lens, a panoramic camera with 140 fields of view, and T-lens technology for fast focus results on the front-facing camera.

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Also read: OnePlus has officially launched its first smartwatch.


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